Built by You Coaching · 1:1 Online Training
The information was never the problem. The man who follows through on it is. Built by You is 1:1 coaching for the person who's tired of being capable of more and doing less — and is finally ready to close that gap for good.
Limited spots open · Application required
Watch before you apply
The real problem
You already know what to eat. You know you should train. You've read the threads, saved the reels, started a dozen times on a Monday.
So the problem was never information. It's the quiet gap between the person you are on paper and the person you actually show up as — the one who negotiates, snoozes, and settles for "I'll start again next week."
That gap doesn't close with a better spreadsheet. It closes when someone holds you to the standard you keep setting for yourself and abandoning.
“I was 140 pounds hiding in a hoodie. I didn't need more information. I needed to become someone who wouldn't quit on himself.”
Keanu Rodriguez · Founder
The Built by You approach
01
We start with the truth — where you are, what you've avoided, and the story you've been telling yourself about why. No judgment. Just a clear starting line you can't argue with.
02
Every week you check in with me. Not to a chart — to a person who's paying attention. Knowing someone will see whether you did the work is the accountability that finally makes you do it.
03
Week after week, the discipline stops feeling like effort and starts feeling like who you are. The body changes. But the real result is a man who no longer needs convincing to keep his word to himself.
Proof
Freddy — Bodybuilding Prep
Before
After
"Every week we adjusted based on how my body was actually responding. Nothing was guesswork."
Danny O'Sullivan — Body Recomp & Conditioning
Before
After
"The check-in system held me accountable to myself. I couldn't fake the numbers."
Keanu Rodriguez — Founder · Personal transformation
I built this system on myself first. Every protocol in Built by You is something I've run, tested, and adjusted on my own body before I put it on a client.
Transformations
The before photo you keep putting off taking is the one that starts this.
Apply nowIn their words
When I started, I was at 232 lbs, and now I’m down to 217. I’m honestly so happy with the progress, and even more thankful that you were able to help me work through my challenges and stay consistent. Your guidance made all the difference.
Client · 232 → 217 lbs
With Keanu’s summer program I was able to go from 208 to 178 in just 3 months. Keanu meets you where you are — he has a firm understanding that everyone’s skill level is different and will put in the extra time to adjust with you. I’m definitely in the best shape I’ve ever been in and this program is the biggest reason why.
Client · 208 → 178 lbs in 3 months
You pushed me to the point that I didn’t know I could accomplish so quickly. I was able to get 4 days in on the stair master specifically and saw my bottom 2 abs really for the first time ever. Thank you very much.
Client · 10/10
★★★★★
Working with Keanu was smooth, professional and easy. All meal plans and workout programs really challenged me. But kept me motivated to keep going and reaching my goals. Keanu is a great trainer and above all a great person. Highly recommend working with him to get you to your goals.
Client · 5-star review
I wasn’t sure how much progress I could really make in just 30 days, but the results have exceeded my expectations. Anytime I had questions — form, nutrition, or just staying consistent — he always had an answer and explained things in a way that made sense.
Client · 30-day program
Your discipline is unmatched, bro — no glaze. The program itself was fire. It taught me how I should really be taking my meals if I wanna cut, and it taught me to take more time with my cardio and love doing it for my health, not just my sport.
Client · Cut & conditioning
What you get
Built around your schedule, your equipment, and your goals. Adjusts every week based on your check-in data — not a static PDF you're on your own with.
Macros, meal timing, and protocol adjustments tied to your weekly numbers. You learn the system, not just the numbers.
Structured check-ins through the Built by You app — weight, photos, performance, and context reviewed personally every week before your plan updates.
Message me directly between sessions. Form checks, adjustments, hard weeks — I'm in it with you, not just reviewing a spreadsheet.
Your progress, your history, your wins — all in one place. You watch the person you're becoming take shape, week over week.
Every check-in turns into a clear read on where you're winning, where you're slipping, and exactly what the next seven days ask of you.
The coach
Founder · Built by You Coaching
I built this system because I needed it and it didn't exist. I went from 140 pounds — hiding in hoodies in summer — to 201 on a bulk, then cut to 160 and stood on a competition stage in under three months.
That transformation wasn't motivation — motivation runs out by Wednesday. It was becoming someone who kept showing up whether he felt like it or not. That's the whole thing I coach.
I'm not selling motivation. I'm selling the identity that makes motivation unnecessary.
Is this for you?
This is for you if
This is not for you if
Questions
A program is a document. It doesn't know you missed three sessions, that your sleep fell apart, or that your bench stalled six weeks ago.
This is a system with a feedback loop. You check in every week, I read the actual numbers, and the plan changes based on what your body is doing — not what a template assumed it would do.
Training is built around the schedule you actually have — not the one you wish you had. Most clients train three to five days a week.
The check-in itself takes about ten minutes. That's the only non-negotiable admin.
No. Beginners often move fastest here, because they never build the bad habits in the first place.
What matters isn't your starting point. It's whether you'll check in honestly and do the work between check-ins.
You need consistent access to something. Full commercial gym, garage setup, minimal equipment — the program is built around what you have, and we establish that on the call.
It depends on the length of the commitment and what you need. I don't publish a number here because I'm not selling a product off a shelf — I'm taking on a limited number of people I can actually coach properly.
The application asks about investment readiness so neither of us wastes a call. We talk about the exact number on the call.
I read your application personally. If it looks like a fit, you'll book a call and we'll go through your history, your goal, and what's actually been getting in the way.
If it isn't a fit, I'll tell you that directly — and where possible, point you somewhere better.
Numbers move in weeks. Bodies move in months. The mirror is the slowest and least reliable feedback you have, which is exactly why we don't run on it.
You'll see the data move long before you see the reflection change. That's the point — you stop guessing whether it's working.
One step
Takes 3 minutes. If we're a fit, we'll book a call and build your plan from there. No pressure — just a conversation.
Limited spots · @builtbyyoukr · @keanujrodriguez